Much has been said about how Facebook can give your business the potential to reach a wider audience and, therefore, gain more sales. Simply put, if you don’t have a Facebook advertising strategy in place, you might be missing out on the numerous opportunities out there.
Improve Your Facebook Advertising Strategy with Stronger Ads
Like any other marketing strategy, however, there is no one-size-fits-all solution. Coming up with a strategy for Facebook will often involve trial and error, but following certain Facebook ads best practices will enable your business to grow. Always remember these tips when setting up your own strategy.
Start with defining your ideal customer
While you might have a general idea of who your ideal customer is, defining this is easier said than done. Fortunately, Facebook knows your ideal customer very well. You simply need to build a customer profile with the customer’s age, gender, interests, and behaviors in mind. Start by looking at your current customers, and find similarities among them. This will provide you with valuable information as to who your ideal customer might be.
Once you’ve identified and defined your ideal customer, your next step is to narrow the delivery of your ads and target them to the right audience. You can filter your audience based on age, gender, and location, or even discover their interests.
✓ Leverage customer data
Your current customers or those that are already doing business with you are significant assets to your business. Use the data you’ve collected from your loyal customers to provide tailored ads. Thanks to the platform’s algorithm that enables it to build a customer list, you can also use your current customer data to discover and match with new customers on Facebook.
✓ Set your budget based on ad performance
Testing is part of any Facebook ads best practices. It’s not uncommon to test two to three ad sets with several ads within each set. Find the most effective ad or ad set by watching the cost and other relevant metrics defined by your own goals. Keep it running, then increase the budget by 15 or 20 percent.
✓ Proper placement is key
When it comes to Facebook ads, you can either go with Automatic Placements or Edit Placements. Here, your ads can appear on Instagram and Messenger, and on mobile devices. Each option has their own set of pros and cons, but the right choice will ultimately depend on the type of ad strategy that your business is running.
✓ Don’t ignore the Facebook pixel
The Facebook pixel tracks all important actions taken on your website, and will therefore be indispensable in helping you gain new customers. By leveraging the information gained from the Facebook pixel, you can run conversion campaigns and see which ads will ultimately perform better among your target audience.
Improve your Facebook Advertising Strategy Today!
Keep in mind that Facebook’s algorithm tends to change from time to time, and some of the current best practices might no longer apply. These tips, however, can help you start, or even improve, your own Facebook advertising strategy. As long as you’re not hesitant to experiment and try new strategies, your presence on Facebook will likely grow gradually.
Get our Facebook Marketing Guide today, and learn more tips and strategies on how to improve your business’s presence on social media.