Today, Facebook is more than a means to stay connected with your network. It is also a powerful marketing tool that can help SMBs compete with the big names on their respective industries on equal ground. In fact, many small- to medium-sized businesses rely on Facebook advertising instead of investing in traditional media like radio or television. If you are writing your own Facebook ads but not finding much success, you may want to brush up on the Facebook ads best practices for 2018 included in our marketing guide. In particular, you should study about copywriting best practices. Read more
