The Beginner’s Guide to Facebook Lead Generation

Business, Technology, Internet And Network Concept. Young Busine

Facebook lead generation is an essential part of any social media optimization strategy. Budding businesses and corporate empires alike use it to promote their brand’s visibility online. If it’s not part of your current digital marketing campaigns, then you are seriously missing out.

Why Facebook is Perfect for Lead Generation

Lead generation refers to the process of cultivating potential clients for one’s products or services. It involves reaching out to various audiences, capturing their attention, sustaining their interest, and converting them into loyal customers. Now, consider Facebook.

Facebook has over two billion users worldwide. It’s one of the best places to market goods and services online—and not just because of its global reach and influence.

Facebook offers a lot of easy-to-use features and options that cater specifically to the needs of their business-oriented users. Among them are chatbot widgets, scheduled postings, simplified page metrics, and, of course, lead advertisements.

The Basics of Facebook Lead Generation

Generating leads on Facebook are best done with—you guessed it! —lead ads.

Lead ads essentially allow users to access your website content, download it if necessary, and register to one of your product or service offers without opening a new browser tab or leaving the Facebook app. Here are some key facts about lead ads.

✅ Lead ads work just like any other ad-type on Facebook. The only difference is that, instead of sending users to a landing page on your blog or website to subscribe to your offer, they produce a form that users can complete on their Facebook app.

✅ Any relevant personal information that the users have provided on their Facebook account (e.g., contact number, email address, etc.) will automatically be filled-out.

✅ Once a user completes a form, their email address will automatically be saved in your Facebook ads accounts.

✅ The minimal effort required to sign up for your business offers raises your chances of conversion and lead generation.

✅ Facebook lead ads are perfect for events or newsletter subscriptions, estimate or quote requests, product demos, trial programs, booking appointments, lead magnets, and more.

Facebook summed up the beauty of Facebook lead ads integration well when they introduced it to their users in 2015:

This (lead ad) helps avoid a lot of the pain points usually associated with filling out forms, like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done.”

You can create a lead ad by selecting “lead generation” on your list of Ad Objectives under “Create Campaign.”

The Parts of a Great Lead Ad

A generic lead ad won’t be able to give you the results you want. Follow the specs below to create on-point lead advertisements.

✅ A meaningful and attractive photo of the business or campaign. The ideal image size is 1,200×628 pixel.

✅ A bold and catchy headline. It must not exceed 25 characters.

✅ An ad copy text or description. It must not exceed 90 characters.

✅A context card detailing the promo. It must be in paragraph or bullet point format.

✅ A meaningful context card headline. It must not exceed 60 characters.

✅ An attractive card button. It must not exceed 30 characters.

Ramp up your lead generation on Facebook! Utilize these Facebook marketing tips about ad leads strategically to enhance your digital marketing campaigns! Be sure to grab our Facebook marketing guide today to learn more about Facebook marketing.